About – BrandStar

As a luxury brand, quality is your greatest asset. Without that quality, you lose what makes your brand so special, and the equity it provides. We believe that the quality shouldn't just be present in your product. It needs to pull through across your entire brand, from design systems, packaging and marketing materials to the very strategy and insights we use to put them all together. We'll work with you from start to finish, making sure everything that's out in the world that represents your brand is up to the same standard. Because we take quality just as seriously as you do.

Lisa Oesterreicher

MANAGING PARTNER

To simply call Lisa fearless would be to undermine the endless work she has done to ensure Brandstar is at the forefront of the industry. With a history of working for brands such as Lord & Taylor, Clinique Cosmetics, Zena Jeans and Tenneco Automotive, she brings a rich and unique set of skills to the table that has allowed her to future-proof the brand consultancy. By engaging with transparency as the backbone of her tenure, she's built a culture where employees are heard, and respected and thrive as a result. Her expertise in leveraging culture and brand trends has built and catapulted brands to the next level.

john meyer

Founder & CEO

For more than two decades, John has helped organizations accelerate growth, build stronger brands, and create lasting enterprise value. Few executives have built brands from both sides of the boardroom—leading marketing and commercialization within high-growth consumer companies while also serving in executive leadership roles at many of the world’s premier advertising agencies. That uncommon perspective enables him to align business strategy with brand strategy to deliver measurable business results.

John has led brand, marketing, commercialization, product innovation, and creative initiatives for organizations including The Wonderful Company, Sigma Foods USA, N!CK’S, Genexa, MarketShare Partners, and ProCaps Laboratories. Earlier in his career, he held executive leadership positions with Innerspin, TBWA, Young & Rubicam, Publicis Groupe, Deutsch, FCB, and DDB, partnering with many of the world’s most recognized brands to drive growth, reposition businesses, launch innovations, and build market leadership.

Today, John advises Fortune 500 companies, private equity-backed businesses, entrepreneurial founders, and executive leadership teams on brand strategy, commercialization, customer experience, growth, and the practical application of Generative AI to accelerate innovation and create competitive advantage.

His work has been recognized by many of the advertising and marketing industry’s most respected organizations and featured in national business and consumer media. In 2023, he was honored as the University of Arizona’s “Alumnus of the Year” and was also recognized by SO Scottsdale Magazine as one of Arizona’s People to Watch.

A graduate of the University of Arizona and Art Center College of Design, John later returned to teach as an adjunct professor, mentoring the next generation of creative and business leaders. He continues to advise emerging companies while supporting nonprofit organizations focused on health, education, and community impact.

Austin Allen

creative director

Austin is a Creative Director and brand designer with over 13 years of experience helping businesses build thoughtful, impactful brands. His expertise spans brand identity, packaging, digital marketing, production design, and creative strategy, with a passion for transforming ideas into cohesive visual experiences that connect with audiences. Throughout his career, Austin has partnered with startups, national brands, and organizations across healthcare, consumer packaged goods, wellness, finance, and technology. He believes great design is rooted in strategy, balancing creativity with clarity to create work that is both visually compelling and commercially effective.