About – BrandStar

As a luxury brand, quality is your greatest asset. Without that quality, you lose what makes your brand so special, and the equity it provides. We believe that the quality shouldn't just be present in your product. It needs to pull through across your entire brand, from design systems, packaging and marketing materials to the very strategy and insights we use to put them all together. We'll work with you from start to finish, making sure everything that's out in the world that represents your brand is up to the same standard. Because we take quality just as seriously as you do.

Lisa Oesterreicher

MANAGING PARTNER

To simply call Lisa fearless would be to undermine the endless work she has done to ensure Brandstar is at the forefront of the industry. With a history of working for brands such as Lord & Taylor, Clinique Cosmetics, Zena Jeans and Tenneco Automotive, she brings a rich and unique set of skills to the table that has allowed her to future-proof the brand consultancy. By engaging with transparency as the backbone of her tenure, she's built a culture where employees are heard, and respected and thrive as a result. Her expertise in leveraging culture and brand trends has built and catapulted brands to the next level.

john meyer

Founder & CEO

For more than two decades, John Meyer has built brands, shaped businesses, and led creative transformation for some of the world’s most recognized companies and brands.

His career began in creative leadership, with senior roles at TBWA, Young & Rubicam, Innerspin, Publicis Groupe, Deutsch, FCB, and DDB, where he developed brand platforms and creative work for brands including Apple, Starbucks, McDonald’s, Levi’s, Taco Bell, Walgreens, and American Crew.

His experience extends beyond the creative brief. John has led brand and marketing across Food & Beverage, CPG, QSR, hospitality, travel, resorts, hotels, retail, and consumer businesses.

His hospitality and destination experience includes Exclusive Resorts, Hyatt Hotels in Hawaii, MGM Grand Las Vegas, and The Bicycle Hotel & Casino, spanning brand positioning, guest experience, experiential marketing, and partnerships.

Throughout his career, John has worked with organizations ranging from entrepreneurial companies to large global enterprises, helping leadership teams clarify their brands, create meaningful differentiation, and turn creative thinking into business growth.

Today, as Founder & CEO of Brandstar, John advises companies, founders, investors, and leadership teams on brand strategy, creative direction, transformation, and growth.

A graduate of the University of Arizona and ArtCenter College of Design, John was honored as the University of Arizona’s 2023 Alumnus of the Year and recognized by SO Scottsdale Magazine as one of Arizona’s People to Watch.

Austin Allen

creative director

Austin is a Creative Director and brand designer with over 13 years of experience helping businesses build thoughtful, impactful brands. His expertise spans brand identity, packaging, digital marketing, production design, and creative strategy, with a passion for transforming ideas into cohesive visual experiences that connect with audiences. Throughout his career, Austin has partnered with startups, national brands, and organizations across healthcare, consumer packaged goods, wellness, finance, and technology. He believes great design is rooted in strategy, balancing creativity with clarity to create work that is both visually compelling and commercially effective.