About
About
As a luxury brand, quality is your greatest asset. Without that quality, you lose what makes your brand so special, and the equity it provides. We believe that that quality shouldn't just be present in your product. It needs to pull through across your entire brand, from design systems, packaging and marketing materials to the very strategy and insights we use to put them all together. We'll work with you from start to finish, making sure everything that's out in the world that represents your brand is up to the same standard. Because we take quality just as seriously as you do.
Lisa Oesterreicher
MANAGING PARTNER
To simply call Lisa fearless would be to undermine the endless work she has done to ensure Brandstar is at the forefront of the industry. With a history of working for brands such as Lord & Taylor, Clinique Cosmetics, Zena Jeans and Tenneco Automotive, she brings a rich and unique set of skills to the table that has allowed her to future-proof the brand consultancy. By engaging with transparency as the backbone of her tenure, she's built a culture where employees are heard, and respected and thrive as a result. Her expertise in leveraging culture and brand trends has built and catapulted brands to the next level.
John Meyer
Founder, CEO & Fractional CHIEF Brand OFFICER
Brandstar USA is a strategic brand and marketing consultancy that helps organizations accelerate growth, sharpen market relevance, and navigate periods of business transformation.
For more than two decades, John has advised and led organizations through growth, disruption, and market evolution. His career spans senior executive leadership across global agency networks, operating companies, and entrepreneurial ventures, giving him a distinctive perspective on the intersection of business strategy, brand strategy, creativity, and commercial growth. His work has focused on building stronger brands, deepening customer engagement, and transforming market opportunities into lasting business value.
Today, John advises executive teams, founders, and business leaders on the challenges and opportunities shaping their organizations. Drawing on extensive experience in brand strategy, marketing leadership, customer experience, commercialization, and business transformation, he helps companies turn complexity into clarity and strategy into action. His approach also embraces emerging technologies, including Generative AI, translating their potential into practical applications that accelerate innovation, strengthen competitive advantage, and improve business performance.
Throughout his career, John has led transformational initiatives across industries and collaborated with visionary leaders, entrepreneurs, and creative thinkers who have influenced business and culture. His work has earned recognition from leading industry organizations and has been featured in national business and consumer media, reflecting a career defined by the ability to connect ideas, creativity, and strategy with meaningful commercial outcomes.
Beyond his consulting and executive leadership work, John is a passionate mentor, educator, and advocate for lifelong learning. He is a graduate of the University of Arizona and ArtCenter College of Design, where he later served as an adjunct professor. In 2022–2023, he was honored as the University of Arizona's Alumnus of the Year. He also supports nonprofit organizations focused on health, education, and community impact.
Lisa Oesterreicher
MANAGING PARTNER
To simply call Lisa fearless would be to undermine the endless work she has done to ensure Brandstar is at the forefront of the industry. With a history of working for brands such as Lord & Taylor, Clinique Cosmetics, Zena Jeans and Tenneco Automotive, she brings a rich and unique set of skills to the table that has allowed her to future-proof the brand consultancy. By engaging with transparency as the backbone of her tenure, she's built a culture where employees are heard, and respected and thrive as a result. Her expertise in leveraging culture and brand trends has built and catapulted brands to the next level.
John Meyer
Founder, CEO & Fractional CHIEF Brand OFFICER
Brandstar USA is a strategic brand and marketing consultancy that helps organizations accelerate growth, sharpen market relevance, and navigate periods of business transformation.
For more than two decades, John has advised and led organizations through growth, disruption, and market evolution. His career spans senior executive leadership across global agency networks, operating companies, and entrepreneurial ventures, giving him a distinctive perspective on the intersection of business strategy, brand strategy, creativity, and commercial growth. His work has focused on building stronger brands, deepening customer engagement, and transforming market opportunities into lasting business value.
Today, John advises executive teams, founders, and business leaders on the challenges and opportunities shaping their organizations. Drawing on extensive experience in brand strategy, marketing leadership, customer experience, commercialization, and business transformation, he helps companies turn complexity into clarity and strategy into action. His approach also embraces emerging technologies, including Generative AI, translating their potential into practical applications that accelerate innovation, strengthen competitive advantage, and improve business performance.
Throughout his career, John has led transformational initiatives across industries and collaborated with visionary leaders, entrepreneurs, and creative thinkers who have influenced business and culture. His work has earned recognition from leading industry organizations and has been featured in national business and consumer media, reflecting a career defined by the ability to connect ideas, creativity, and strategy with meaningful commercial outcomes.
Beyond his consulting and executive leadership work, John is a passionate mentor, educator, and advocate for lifelong learning. He is a graduate of the University of Arizona and ArtCenter College of Design, where he later served as an adjunct professor. In 2022–2023, he was honored as the University of Arizona's Alumnus of the Year. He also supports nonprofit organizations focused on health, education, and community impact.
